# AIToken Labs — Brand Kit (July 2026)

The **canonical, LIVE** AIToken Labs logo and brand-asset set. Use these everywhere — website, social, decks, print, and press.

> **Provenance:** this is the chosen "v1c" mark — a refined triangular "A" (a head atop connected gold pillars, reading as AI + architecture). Selected July 2026 after comparing four directions (v1, v1b, v2, v3); v1b was recommended, then micro-refined into this. Now that it's final, filenames have the version tag dropped. **Status: LIVE** on the site (staging + production). Earlier iterations are archived in `../archive/` (`logov2`, `logov3`, `v1b`) and `../logoassetsjuly26/` (v1); comparison/mockup artifacts are in `../archive/julybrandkit-review/`.

## Colors
- **Navy** `#123A5E` (primary) · **Navy 900** `#0A1E33` (dark bands)
- **Gold** `#B8925A` (accent) · **Gold 500** `#C7A468` (accent on dark)
- **Ivory** `#F7F3EC` (background) · **Ink** `#172330` (text on light) · **Cream** `#EFE7D8` (text on dark)
- Navy is the base; **Gold is the single accent** — never add a second accent.

## Typography
- Headings: **Fraunces** (serif) · Body / UI: **Inter** (sans-serif)

## Contents

### Logo lockups (mark + "AIToken Labs" wordmark)
| File | Use |
|------|-----|
| `AITokenLabs-lockup-OUTLINED-light.svg` / `.png` / `.pdf` | White / light backgrounds — navy + gold |
| `AITokenLabs-lockup-OUTLINED-dark.svg` / `.png` / `.pdf` | Dark / navy backgrounds — cream + gold |

### Mark & glyph (icon only)
| File | Use |
|------|-----|
| `AITokenLabs-mark-light.svg` / `.png` | Icon, light backgrounds (navy + gold) |
| `AITokenLabs-mark-dark.svg` / `.png` | Icon, dark backgrounds (cream + gold) |
| `AITokenLabs-mark-tile.svg` / `.png` | Rounded app-icon / favicon tile master |
| `AITokenLabs-glyph-light.svg` / `-glyph-dark.svg` / `-glyph-tile.svg` / `.png` | Minimal glyph for favicons & smallest sizes |
| `AITokenLabs-social-avatar.png` | Square social profile picture |

### Favicons / app icons (the same files that ship in `public/`)
`favicon.ico` · `favicon-16x16.png` · `favicon-32x32.png` · `apple-touch-icon.png` · `android-chrome-192x192.png` · `android-chrome-512x512.png` · `logo.png`

### Social banners
| File | Placement |
|------|-----------|
| `AITokenLabs-linkedin-company-banner.png` | LinkedIn **company** page |
| `AITokenLabs-linkedin-personal-banner-v1.png` / `-v2.png` | LinkedIn **personal** (two options) |
| `AITokenLabs-facebook-page-cover.png` | Facebook **page** cover |
| `AITokenLabs-facebook-personal-cover.png` | Facebook **personal** cover |

> See `SOCIAL-ASSETS.md` for exact dimensions and placement notes.

## 🖨️ Print / business cards
Hand a printer a **vector** file with the text already outlined (no font needed):
| Card is… | Give them |
|----------|-----------|
| White / light | `AITokenLabs-lockup-OUTLINED-light.svg` (or `.pdf`) |
| Dark / navy | `AITokenLabs-lockup-OUTLINED-dark.svg` (or `.pdf`) |
| Icon only | `AITokenLabs-mark-light.svg` / `AITokenLabs-mark-dark.svg` |

The OUTLINED files have "AIToken Labs" converted to curves, so no Inter font is required. `.png` = raster fallback (Word/PowerPoint/email); prefer `.svg`/`.pdf` for print. Need EPS/AI? Send the `.pdf` — any shop can convert it.

## Usage rules
- Light lockup on light grounds; dark lockup on navy/dark grounds. Keep clear space (≥ the height of the mark). Don't recolor, stretch, rotate, or add effects.
- Company: **AIToken Labs** (AITokenLabs.com). Product: **EmployAIQ** (EmployAIQ.com) — always "built by AIToken Labs."
