# Brand Guidelines (Press Use)

AIToken Labs uses the **Institutional Navy & Gold** design system. Please keep these consistent when reproducing the brand.

## Logo
> **Canonical set: `../julybrandkit/` — this is the final, recommended AIToken Labs mark.** Use the julybrandkit set everywhere. (Earlier explorations — v1/`logoassetsjuly26`, v2, v3, v1b — are superseded; v2/v3/v1b are archived.)

- **On light backgrounds:** OUTLINED **light** lockup — `../julybrandkit/AITokenLabs-lockup-OUTLINED-light.svg`
- **On dark/navy backgrounds:** OUTLINED **dark** lockup — `../julybrandkit/AITokenLabs-lockup-OUTLINED-dark.svg`
- **Mark only (icons, light/dark):** `../julybrandkit/AITokenLabs-mark-light.svg` / `-mark-dark.svg`; rounded tile `../julybrandkit/AITokenLabs-mark-tile.svg`
- **Glyph (favicons / smallest sizes):** `../julybrandkit/AITokenLabs-glyph-tile.svg`
- **Social avatar (square profile pic):** `../julybrandkit/AITokenLabs-social-avatar.png`
- Formats provided: **SVG** (preferred, scalable), **PNG** (raster), **PDF** (print).

**Logo do's & don'ts**
- ✅ Keep clear space around the logo (≥ the height of the mark).
- ✅ Use the light lockup on light grounds, dark lockup on navy/dark grounds.
- ❌ Don't recolor, stretch, rotate, add effects, or place on low-contrast backgrounds.
- ❌ Don't recreate the wordmark in a different font.

## Colors
| Role | Name | Hex |
|---|---|---|
| Primary brand | **Navy** | `#123A5E` |
| Deep navy (dark bands) | Navy 900 | `#0A1E33` |
| **Accent (default)** | **Gold** | `#B8925A` |
| Accent (bright, on dark) | Gold 500 | `#C7A468` |
| Page background | Ivory | `#F7F3EC` |
| Body text on light | Ink | `#172330` |
| Text on dark | Cream | `#EFE7D8` |

> Navy is the base; **Gold is the single accent** — never introduce a second accent color. A **Teal** accent (`#0FA79A`) exists as an alternate theme but Gold is the default/active brand color.

## Typography
- **Headings:** **Fraunces** (serif) — warm, high-contrast, premium.
- **Body / UI:** **Inter** (sans-serif).
- Both are free, open-source (Google Fonts / OFL).

## Naming (get these right)
- Company: **AIToken Labs** — one word "AIToken", capital "L". Domain: **AITokenLabs.com**.
- Product: **EmployAIQ** — capital "AIQ". Domain: **EmployAIQ.com**.
- Never "AI Token Labs," "Aitoken," "EmployAI," or "Employ AIQ."
- Product credit line, always: **"EmployAIQ, built by AIToken Labs."**

## Social banners (ready to use)
- LinkedIn company banner: `../julybrandkit/AITokenLabs-linkedin-company-banner.png`
- Facebook page cover: `../julybrandkit/AITokenLabs-facebook-page-cover.png`
